Sustainable Seattle has a new series of classes this summer about designing successful social change campaigns. The series is: How To Bring About Large-Scale Behavior Change and runs on Saturdays July 30, Aug 13 & Sep 30.
One of the most confounding challenges facing the sustainability movement is how to bring about a massive shift in human behavior. This master class series explores a variety of powerful insights from cognitive science for developing successful social change strategies. You’ll learn how meaning arises in the workings of the human brain, why emotions are absolutely vital for engaging people in a process of persistent change, and what the root causes are that have driven societal institutions to the edge of ecological collapse.
Participants will explore the evolutionary origins of morality and discover the psychological foundations of identity that merge values, ideology, and institutions into the powerful stories we collectively live in the modern world. Techniques will be provided to begin using this knowledge to communicate effectively, increase civic engagement, and design better structures for bringing about large-scale behavioral change.
Part 2: Tools for Social Change Campaigns
Saturday, August 13, 10:00 am – 2:00 pm
Introducing the tools and techniques used to design for social change
In this session, we will introduce the “designer’s toolkit” for social change and learn practical ways to analyze cultural trends and effectively engage communities in the change process.
You will learn:
- How to establish appropriate design criteria for their change effort
- The basics of agenda-setting (reframing) for setting a new story
- How social innovation works in the real world
- A framework for driving the change process