Sustainable Seattle Offers Social Change Classes

Sustainable Seattle has a new series of classes this summer about designing successful social change campaigns. The series is: How To Bring About Large-Scale Behavior Change and runs on Saturdays July 30, Aug 13 & Sep 30.

One of the most confounding challenges facing the sustainability movement is how to bring about a massive shift in human behavior. This master class series explores a variety of powerful insights from cognitive science for developing successful social change strategies. You’ll learn how meaning arises in the workings of the human brain, why emotions are absolutely vital for engaging people in a process of persistent change, and what the root causes are that have driven societal institutions to the edge of ecological collapse.

Participants will explore the evolutionary origins of morality and discover the psychological foundations of identity that merge values, ideology, and institutions into the powerful stories we collectively live in the modern world. Techniques will be provided to begin using this knowledge to communicate effectively, increase civic engagement, and design better structures for bringing about large-scale behavioral change.

Part 3: Design Lab for Your Campaign

Saturday, September 10, 10:00 am – 2:00 pm

Applying foundational insights and tools to real-world projects

In this session, we will create an “action plan” for your project or campaign using a powerful tool called Causal Layered Analysis.  You will apply the knowledge and insights from earlier sessions to your work with assistance from the instructor and fellow change makers.

You will learn:

  • The basics of Causal Layered Analysis
  • How to design a campaign for social change
  • Strategic clarity about critical leverage points in your particular context of change
  • A multi-stage plan for advancing your change effort

The classes are being given in Seattle Public Library, main branch, Wright-Ketcham meeting room. Course fees are $125 for any single course or $250 for the three-course series. Government and non-profit members are given a substantial discount. To register for this course go to

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