Public Relations Training for Environmental Professionals –
Perfecting Environmental Communication with the Public, Press, and Industry
The Northwest Environmental Training Center is holding this course, which is a well-designed public relations program which can supercharge your organization’s image, reputation and success.
During this intensive two day course, attendees will obtain a fundamental background on the key issues, concepts and practice of effective communications and media relations, with the focus on environmental projects. The course is designed to provide participants with an insight into the fundamentals and practicalities behind public relations practice in the context of protocol functions and communications planning.
Registration is $445/$345 for registrations received by March 5, 2010; $495/$395 thereafter (* reduced tuition is available for Native American tribes; government employees; nonprofits; students; and AFS, NAEP, NEBC, NWAEP members). You may register via the link below or by calling the Northwest Environmental Training Center at 206-762-1976. To register online click here.
After completing this course, participants will be able to:
- Use public relations tactics, strategies and approaches for environmental projects.
- Build consensus among employees for a clearly defined mission.
- Establish methods for open channels of communication.
- Use newsletters, media publicity, and events to engage employees and the general public.
About the Instructor: Pamela Bennett has over 15 years of successful and diverse environmental management experience including design and implementation of a multiphase Public Relations Program with programs including Habitat for Humanity, Government affairs, Community Donations, and partnerships with local Chambers of Commerce. The National Portland Cement Association awarded the Public Relations Program their Stakeholder Outreach award and the Tulsa Chapter of the Public Relations Society of America honored the program with their annual award.
The iuntended audience is senior and middle level managers with responsibility for the organization’s image. This includes Directors, Plant Managers, Production Managers, Environmental Managers, Health and Safety Managers, those with responsibility for company Public Relations goals, small business owners and other designees.
Course Materials: Participants will receive course proceedings, tutorials, and reference materials.